Jolly Rechenberg and Jay Markowitz are breast friends.
By skirtSteph, Monday, February 25, 2008Co-CEOs of American Breast Care, Jolly and Jay began working together in the late 1980s, merging their businesses of prosthetic breasts and bras. Jolly and his late brother began their company over 30 years ago after working in a prosthetic breast factory in Germany. Unthinkably, “the prosthetics were filled with uncomfortable materials like beads and rice,” he says. The brothers started experimenting with silicon in their mother’s kitchen. They used her hotplate, oven and freezer to bake and solidify the more durable, soft substance. In 1978, they brought their business to the States. Jay, whose father ran a bra company, joined up with them in the 90s. Today, their efforts and expertise are combined at American Breast Care. ABC regularly donates money to breast cancer organizations and services mastectomy and bilateral patients. “My mother had breast cancer and a mastectomy and we have a couple employees who are survivors, so this issue is close to our hearts,” says Jay.
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